31.8.11
14.8.11
Pilipinas, Tara Na! v.1
Pilipinas, Tara Na!
The "Pilipinas, Tara Na!" Logo
The Pilipinas, Tara Na! campaign is a domestic tourism campaign targeted towards Filipinos, an effort to encourage local residents to visit the many attractions in-country. Given that a very broad audience is being targeted, the creative team zoned in on what is most important to many: family. As such, the creative team feels that it is best to illustrate the joys of traveling through the perspective of family, especially what appeals to children – perhaps the most important and influential members of the smallest to the biggest of clans.
While details of the other campaign components are still under wraps until the launch later this summer, the major elements of it flow from this rationale of appealing to the family-loving Filipino in general. This includes the centerpiece: a remake of the very successful and catchy “Biyahe Tayo!” song featuring some of the biggest Filipino artists, which has been made into many various versions by Filipinos across the country, even the world.
One necessary component of the campaign is the logo. In keeping with the campaign title, Pilipinas, Tara Na!, the logo invokes a call to action, an invitation for each Filipino to visit the country’s own beautiful destinations using different modes of transportation.
The Pilipinas, Tara Na! logo is rendered in comics style to appeal to a broader audience regardless of age, gender and socio-economic status, evoking light-heartedness, a spirit of fun and a sense of pride in our country.
Original Filipino cartoons or komiks proved to be an entertaining medium through which the Filipino way of life was told. When the first Filipino comics, Kenkoy¸ was published, it became very popular that it was translated to other regional languages and was used in different media. More komiks were soon created, depicting the lives and culture of Filipinos and injecting humor on different issues. Similarly, the old-school vibe of the Pilipinas, Tara Na! logo is meant to stir nostalgia among older generations. As children, many of us have fond memories of local vacation trips with our families, trips that now seem to be outshone by the opportunities to travel abroad, or that are exchanged for getting the latest gadget. The destinations that were most visited before still exist now and the aim is to create the emotional pull that would get parents to want to visit them again for the younger generation to enjoy as they did.
The plane, jeepney and ship signify the country’s most utilized modes of transportation, providing an obvious connection to travel as well as the call to action. The colors depict a sense of nationalism as its shades are inspired by the Philippine Flag. The vibrant sun extends this patriotic theme and portrays hope for brighter local tourism prospects.
During the conceptualization of the campaign logo, the creative team conducted a focus group discussion where several studies were presented. While different interpretations ranging from the very basic text-only designs to more contemporary styles appealed to certain groups, it was found that this more basic, simple and fun rendering of the logo appealed to the greater audience.
*NOTE FROM THE DOT:
While this is the official logo of the Pilipinas, Tara Na! Domestic Tourism Advocacy Campaign, everyone is welcome to create their own interpretations of Pilipinas, Tara Na!. Make posters, shirts, caps, buttons and display or wear them with pride. We need your help. Let’s all be tourists in and tourism ambassadors for the Philippines.
Pilipinas, Tara Na!
13.8.11
i love you daw? anyare?
12.8.11
birthday memories
Going back to kuya bjorn’s birthday, I can’t help but reminisce my last birthday and the last few birthdays that I have experienced. For a fact, birthday is the signal that another year had passed and that a new year comes along. It’s as if a birth and rebirth of a person as an individual. Obviously, I wasn’t able to post a blog entry about my 19th birthday celebration but let me describe it in two opposing words – DISAPPOINTMENTS and SURPRISES. Yep, I have some disappointment with regards to my 19th birthday because of unfulfilled promises, no something special factor and the contraposition that as if nature had the whole world by not letting things happened as planned. But disappointments are not new for me in the celebration of my birthday. Just like what I had previously stated, parang nasanay na ako na tuwing birthday ko, maliit ang cake, busy sina mama sa anniversary nila, walang pera dahil enrollment at walang masyadong effort akong nararamdaman. It’s as if disappointments have been my companion every second day of june of the year. Yun tipong barkada kami at yun lang yung oras na nagkakajam kami na sa parating ganun ang sitwasyon ay hindi ko na siya kinoconsider as weakness but rather as just a normal thing that I must faced at the start of the day and leave it as it is when my day ends. But what is different this year that made me expected and made my disappointment bigger than the previous years is that planned didn’t go the way they suppose to go, from planned family bonding and celebration in Legazpi to nothing. It feels like I was robbed with the opportunity to experience something new, to experience something that I never experienced before and perhaps to celebrate what could have been the best birthday of my life with my family. Obviously it hurts and I am hurt but I am not blaming anyone or everyone because I understand that sometimes things don’t go the way they should, siguro nga ay may mas panahon pang nararapat at nakalaan para sa titulong ‘best birthday of my life with my family’ and personally, I blame myself because I expected to much. Tama nga naman talaga si sime, expectation hurts so better lower your expectations.
But perhaps the biggest surprise that I got from my day is that the second of June is the day when we first saw the ‘would be symptoms’ of Dan’s (my brother) sickness. I remember that we were in our room in the boarding house having a story telling when I asked Dan about the ‘swell spots(?)’ or bukol in his neck and he shared that he even have some in his head. I am personally alarmed that I asked Dan to force mama and papa to have him examined for any disease or sickness. Masaya pa kami noon, nagkkwentuhan at nagtatawanan. Dan even got the chance to roam at Embarcadero and Legazpi but we didn’t know that something alarming is unfolding without us the knowing. Days later, he was diagnosed with Acute Lymphoblastic Leukemia which is for me, the hardest and the worst family challenge we are currently facing. Nakakabigla na tipong in just one click, something can change or perhaps everything change. But still I am quite optimistic that everything will be all right and will soon be back to normal. Pano ba yan? Happy Birthday na lang kuya BEEjorn and may God bless you always!
Postscript: All the things mentioned made my 19th birthday deserve the title, my best and worst birthday so far.
9.8.11
Teach Me How To Dougie
8.8.11
galit na ibon